Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.
The number one reason is BUSINESS CREDIBILITY.
When potential new customers are checking out your business what is the first thing they do these days - google your website, and if you have no website they may think you are just not that professional.
Other reasons why you need a website.
Possibly the second biggest reason is we are in a time where people would rather contact you digitally than call on the phone. They check your website and if they are happy it is highly likely they will send you a message or email.
No matter what kind of business you’re in today, your customers go online to …
Get information about products
Comparison shop
Find out more about you
Check your reviews
Check on orders and product availability,
Learn business hours, and more.
Also, if you don’t have a website, then you won’t have search engine placement, which will drive a stake through the heart of your ability to sell your business. Your website should be a BIG company asset.
Fatal Mistake - Using Facebook as your website.
Never use Facebook as your primary website this is a seriously bad look. Even Facebook wants to check you have a website to provide validity for your Facebook page so why would you use a Facebook page as your website. Facebook definitely has a place in your marketing strategy but is not your online home.
The same applies to those directory services that provide you with a page, so you use it as your main website. Not only is this tacky but you are really only helping their website - just don’t do it.
The cost of Websites
Years ago the cost of a building a website was significant and required businesses to make a major investment. It is not the case now. Tools like Wordpress and Squarespace* can be used to build beautiful classy websites that really enhance your brand. You can build the website yourself or find a someone who will do it for you for a fraction of the cost a web developer would charge you.
Hope you find this helpful
Tony C
My October Special - Marketing Websites built for $NZ800+GST (Save $NZ400 off my usual price)*
If you would rather have someone build your website I can do it for you at a great fixed rate.
NB: There are annual hosting and software costs of approx $NZ500 and if you would like me to support your website (Manage the site for you) I can do this for as little as $NZ50+GST per month). If you are in New Zeland I will even gift you membership to marketing network for the first year (Usually $NZ250+GST per annum). This network allows your website to be promoted and for you to tap into businesses around New Zealand and learn more about marketing in general.
* Does not include online shopping.
Check out my client www.haskellconstruction.co.nz built on Squarespace.
