Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.
According to Facebook, there are over 2.9 million Kiwis using their platform.
In New Zealand, the average Facebook user has 338 connections.
Many Kiwi businesses have yet to start utilising the marketing power of social media and the best place to start is Facebook. This may be an opportunity your business can take.
Social Media Marketing is Effective
Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.
With billions of people on social platforms — and continued growth in monthly users and influence — it’s hard to imagine how businesses could remain relevant without creating a social media presence.
Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales. Marketing on social isn't just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.
Social Media Campaign
A social media campaign is a business’s coordinated marketing effort to reinforce information (about a brand, product, or service) using at least one social media platform. These campaigns are strategically focused, have measurable outcomes, and influence social media followers to feel or act in a certain way.
When creating a social media marketing campaign, you should keep specific SMART goals in mind to ensure your work is as effective as possible. Here are some goals to consider and examples of companies that executed them well.
To provide more context and help you get a better grasp on these campaign goals here are four simple examples of what you may set as your goals.
Build a bigger audience (Monthly growth goal) The more people who know about you and see your posts the better.
Create more website traffic (Monthly website visit goal) Why? If your website gets 100 visitors per month and 3 people buy what would 1000 visitors do for your business?
Facebook Video views (See how many people are interested while also growing your brand) example (a 25% increase in views per post is our goal)
Sales Campaigns (I suggest you build your brand, build your audience then try sales campaigns that provide an offer and reason for people to buy now). Each campaign should have a $ target set. You learn from each campaign or work with someone like me to get things going.
Improve Brand Awareness (This is crucial in my books)
Your business can improve brand awareness through social media by posting your campaigns on a variety of platforms. You can also use specific hashtags and provide followers with incentives for sharing your content and tagging their friends.
Improving your brand awareness through social doesn’t need to take a lot of time either. In fact, 91% of marketers said they noticed an increase in their brand visibility by only spending a few hours per week on social media. Once you have a plan for your campaign, you will be able to map out exactly where and when it should be posted to keep things efficient.
A great example of using social media marketing to raise brand awareness is Apple’s Shot On iPhone campaign. Apple’s impressive iPhone cameras allow their 90 million+ users to take pictures that look like they were taken with professional cameras.
Taking beautiful pictures has also become increasingly important for social media users over the years, especially with photo-focused platforms such as Instagram. Apple decided to mesh these ideas together and launch the Shot On iPhone campaign which features iPhone photos taken by customers.
Users take pictures with their iPhones, post them to social (typically on Instagram in this case), and use the campaign’s hashtag, #shotoniphone, which has been tagged in over 9+ million posts thus far. Apple shares select photos on their Instagram page to their 6.8 million followers and give participants a chance to have their photo on a billboard.
Increase Website Traffic
Social media is a great way to boost website traffic. Simply putting your website in your profile bio helps guide users to your site where they can learn more about your company or a specific product. Customers have little patience and lose interest quickly. By including the URL in your bio, you will avoid any confusion and keep things simple for your potential customers.
Your campaign team can also respond to followers on social with URLs to specific landing pages on your website. Adding links to your website as part of a natural conversation or organic post is a great way to show them you are listening and boost website traffic.
Lastly, you can just add a website or landing page URL to your actual post on social. You will increase website traffic by providing followers with links to the resources they need to answer their questions and concerns on their own.
For example, many news stations across the country add URLs to their stories on social media. They are often seen posting an eye-catching image, video, quote, or statement along with a link to the actual story.
This works well because it increases their website traffic. If followers don’t follow the link to the station’s website, they can always click “Like”, or “Share” if they still want to interact.
I hope this helped.
Tony Cutting
Personal Coach/Digital Marketing
m 021 911 722
e hello@tonycuttingdigital.co.nz
PS. If you would like more information, consider contacting me for a FREE digital marketing audit.
I work with businesses and organisations of all sizes (and all budgets) to either ease them into digital/social media marketing or go full-on to drive faster results.
