As business owners we tend to want to tell the world all about our business. Every little detail. So, we create websites, advertising and marketing that explains everything we do, how we do it and maybe if they are lucky how what we do benefits our client.
Unfortunately, the result can often be a confusing mess that people have to wade through to find out whether you offer what they are looking for. The reality is many of them will not hang around for long.
So, what do we need to do instead?
Forget about confusing detail that often is too technical for people outside your industry to understand. Clarify a message directed solely at your customer. The art of great marketing is to simplify your message, so it cuts through the noise being made by your competitors.
Its about your customer not you.
If a client can see what you are offering and how it benefits them, followed by what they need to do to buy your product/s or service/s then you have a winning formula.
So, when you get a moment have a look at your website, go through your marketing material and ask the question “who is this message for?”
If you think you need some help feel free to call me on 021 911 722.
I sincerely hope you found this information helpful.
Tony Cutting Digital