Consistentcy & Persistency

The biggest marketing mistake made by Kiwi businesses...


One of the biggest marketing mistakes I see happening with small to medium businesses in New Zealand is the lack of consistent and persistent marketing.

I am not sure whether people are waiting to create a killer advert that just wins clients over or they are just too busy to do this vital activity for their business.

Now, the most important thing for your business is to make sure you have a great product and/or service. The second most important thing is to market what you do to potential clients.

I know many smaller businesses fall into the trap of getting too busy (generally with non-revenue making activity) and wonder why they just seem to get by? If you ask them if they market themselves persistently and consistently using media and or other means that reach out to potential new clients, you will find many of these business owners are inconsistent and not at all persistent. I am not sure if it is a Kiwi culture thing, but I do know that if they could change this one thing magic would start happening with their business.

When I ask most Kiwi business people how they get customers the number one response I get is ‘referral business’. When I dig a little deeper you usually find the reason why they just get referral business is they do very little else. Now network and building contacts that provide you with referrals is a great way to build your brand and build your business the challenge here is you can only do so much of this.

Networking along with weekly (Ideally 2-3 times per week) marketing campaigns that not only introduces your products/services to new customers but also reinforces to previous customers you are still around and ready to help them is where success can be found.

There are a number of ways to market your business and it can take some time to work out what works best for your unique needs. However, once you have found the right marketing approach stick to it. be consistent with your messaging and persistent with your frequency to make significant gains in growing your brand and eventually growing your business.

Hope you found this useful. Hope I have inspired you to advertise 2-3 times per week.

I wish you all the success you deserve.

Tony C

Tony Cutting
Personal Coach / Digital Marketing Consultant