My happy place - I love marketing and love making my clients businesses shine. However, I only want to work with good businesses who want to be great.
I made a conscious decision to seek out clients with great products and services. As a digital marketing specialist, you are pushing sh*t uphill working with clients who don’t have a great business or at least have no desire to become great. When it comes to digital there is no place to hide which I love. It truly creates an environment where good businesses and business people can do well. Meanwhile, ‘shonky’ operators waste precious time dealing with poor reviews and losing customers simply due to being called out on Google and Social Media.
Also, don’t we all want to do something that adds true value to the work we do?
Unfortunately, marketing is to blame for creating many issues in the world, some lethal when you think of the effect of fast food, cigarettes and refined sugar.
Outside of the ‘evil’ businesses I break businesses into two groups;
1. Those who want to be great (and make money)
2. Those who want to make money.
I choose to work with those who want to be great and make money. The fact is if you are in business you need to make a profit, or you won’t be in business very long.
So, what does a great business look like?
For me great businesses are driven by people with their heart in the right place. They have good products and/or services, but they are striving to become great. Generally, for me that means products and services I would personally use or recommend to my family or friends - as I often do.
They work on developing their business skills, upskilling and developing their staff, but most of all developing a culture in the business focused on the customer. They strive to the best and through this journey they become great.
Simply put. Good businesses who focus on what their customer (and audience) wants can become great businesses. Yes, there is a lot to learn and becoming great can take some time but when you get there not only will you grow a business that thrives, you are probably providing a product or service you customers love and are more than willing to talk about. Marketing job almost done.
Focusing helping businesses become great
My mission for Tony Cutting Digital is to help good businesses (or great ideas) turn into great businesses. To help this happen I setup my own business networks and marketing collectives so local businesses can learn from each other as well as learn how to help each other thrive.
In terms of my skills, as a business coach and digital marketer I spend 20% of my working week learning and 80% of this time building my business or delivering services to clients. I am growing a good business and hope to one day have a number of great businesses as my clients.
If you are interested in working with Tony Cutting Digital, please feel free to contact me. However, if your business is not committed from moving from good to great please give some other marketing person a call.
Have a great day