Is your website easy to understand?

One of the big mistakes businesses make with their content is loading it with business jargon. They think it sounds more professional but it actually works against them.

Your content should be easy to understand, you do not need to use business jargon to prove to your industry colleagues you are smart enough. You need to use words that your customers understand. Be authentic and connect with your customers using simple, easy to understand language so they can clearly see what you are about.

Novices feel the need to use business jargon so they can impress people and look like they have a whole lot of knowledge. Smart marketers use simple easy to understand language that connects with potential clients.

So, go check your website, newsletters and social media posts and see if you are acting like a novice or if you are doing your best to connect with your customers.

Have a great weekend. I hope you found this helpful.

Tony C

Personal Coach / Digital Marketing Specialist
e. hello@tonycuttingdigital.co.nz
m. https://m.me/tonycuttingdigital
w. tonycuttingdigital.com

Raspberry and Lemon Christmas Tarts - Julie Buckley

Have a very healthy Christmas from the team at the Diabetes Clinic. This recipe comes with a FREE special Christmas offer.

These little tarts are just the thing for a Christmas plate in the lead up or on the day. They have a shortcrust like shell and raspberry and lemon curd centre, sweetened with either monk fruit or stevia.

Raspberry and Lemon Christmas Tarts

Makes 24-30 bite sized tarts
Cases can be made the day before and stored in an airtight container and filling chilled in the fridge.

Pastry
1c ground almonds
½ c ground walnuts (Blitz walnut pieces in the blender)
⅓ c coconut flour
½ c tapioca starch
2 Tbsp psyllium husks
1 small egg 
2 Tbsp butter
½ tsp baking soda
¼ tsp stevia liquid

Filling
250g fresh or frozen raspberries defrosted 
Juice and finely grated zest of 2 lemons
¼ cup monkfruit sweetener or stevia equivalent
4 egg yolks
75g butter chopped
1 ½ Tbsp chia seeds

Topping
100g 70% dark chocolate
75g cacao butter
25g coconut butter
20 drops stevia

To make the pastry place all of the ingredients into a food processor and combine until the mixture comes together into a ball. Turn out dough, wrap and chill for 30 minutes. Place tablespoon sized balls of dough into well greased mini muffin tins and press with fingers to cover the base and up the sides of each hole. Prick the bases with a fork. Bake for 12 minutes until golden.

Melt the butter for the filling in a medium sized pot. Add the raspberries, lemon juice and sweetener and bring to the boil. Remove from the heat and whisk the egg yolks into the hot mixture one at a time to make sure they don’t scramble.

Return to the heat and cook over a low heat stirring continuously to avoid catching on the bottom until the mixture coats the back of a spoon. Cool and stir in the chia seeds. Refrigerate until ready to assemble.

To make the topping place the dark chocolate and the cacao butter into separate heat proof bowls. Place the dark chocolate bowl over a pot of simmering water to melt. Do not allow water or steam to get into the bowl. Spread the melted chocolate onto a sheet of baking paper. Place the bowl of cacao butter over pan of hot water and add the coconut butter and stevia. Stir until melted. Pour into a zip lock bag and cool until it is starting to thicken. Snip the corner off the bag and pour lines of cacao butter over the dark chocolate while it is still soft and swirl through.

Place on a tray in the fridge until set and remove and cut star or other shapes from the chocolate. To assemble spoon raspberry filling into the cases and tope with a chocolate star. You may not want to assemble until you are ready to use them as the cases are delicate without the gluten and will go soft quickly.

Healthy Eating

-Julie Buckley (Coach/Chef)
Diabetes Clinic New Zealand

To get hold of our FREE 2018 Christmas Cook Book please ‘like’ our Facebook page https://www.facebook.com/diabetesclinicnz/ and tag a friend in the comments section under this recipe and then send us a message “Xmas Cook Book please”.

The 2018 Xmas Cook Book will be delivered digitally to those in our message system. It is full of great healthy recipes for the whole family. Feel free to share your book with family and friends and have a very merry Christmas.

CONTENT IS KING

Everyone wants to be on the first page of Google, right?

By a conservative estimate, studies suggest that the first page of the search results receives 75% of web traffic. You need to be on that first page to be visible to new customers. The only problem? Ranking isn’t easy.

Google uses a complex algorithm of 200 ranking factors – and perhaps even more that we don’t know about – to sort through everything that the internet has to offer. Some of these ranking factors are out of your control; you can’t make your domain age faster, after all. Those sorts of things can make it difficult to compete for visibility with larger, more established companies.

You can compete with the big boys, however, if you can develop better content than them. Google even lists content as the first thing for a webmaster to focus on when creating a Google-friendly site: to provide “high-quality content on your pages.”

What works best?

Audiences Want Video Content - Mobiles are dictating rankings.

In 2016, Search Engine Land reported that over 60 percent of all internet searches come from mobile devices. That number has continued to increase since. Google and other search engines are aware of this and have adjusted their algorithms accordingly.

So what exactly does this mean? It means search results are tilting to favor content that’s easily consumable on mobile devices. Do you know what outperforms all other forms of content on mobile?

Video.

If you want to rank in the search results, your content must be easily digestible on a mobile platform and fit the needs of a mobile user. If someone’s sitting at a desktop computer, they are generally more willing to read long-form articles or watch a long video. On mobile? Information needs to be quick, concise and cut to the point.

Videos are a perfect solution. And get this – videos can also increase your conversions on landing pages by up to 80%. Why not increase your sales while you’re at it?

The massive advantage.

Companies are quick to get into content marketing or SEO, but slow to create videos. And that’s precisely why creating video footage makes it easy to out-value the competition.

Tony Cutting Digital has been exploring different types of video solutions for the past three years. We can produce video directly ourselves or use a partner if the ideal solution requires something a little different to what we normally work with.

Either way once your video is ready we are the experts in New Zealand for getting your video out there.

Great Images

If video sounds too hard then make sure you include a great image. A gallery of great images will likely perform better then just one. However, remember your content needs to tell a story and the images need to add something to that story. Social media is about engagement, building relationships with your followers and converting these relationships with meaningful content that shows you are a trustworthy provider of whatever good and services you sell.

- Tony Cutting

M 021 911 722
E. hello@tonycuttingdigital.co.nz

Message Me. https://m.me/tonycuttingdigital